Emily King "Scenery"
Industry
Music
Client
ATO Records, Emily King
Service
Branding, Cover Art, Packaging, Merch
Year
Year
2019
Industry
Music
Client
ATO Records, Emily King
Service
Branding, Cover Art, Packaging, Merch
Year
2019
OVERVIEW
Scenery is Emily King’s third studio album, a soulful blend of R&B, pop, and indie influences that feels both intimate and expansive. Seeking a break from New York City’s fast-paced energy, Emily moved upstate where she found space for reflection and inspiration while working on this album. That feeling of slowing down and embracing new surroundings became a guiding theme for its minimalistic visual direction.
The color pink is a defining element throughout the album’s artwork and photography. The rosy, somewhat muted shade (that I affectionately call "Emily King Pink") was personally chosen by Emily. She envisioned the visuals as elegant, refined, and uncomplicated, with one exception: her name logo. Designed as an expressive focal point anywhere it appears, the logo was crafted through hand lettering and vectorization, adding a dynamic, personal touch to the overall design.
Additional Credits:
Photography by Bao Ngo
Featured Video Clip:
Scenery is Emily King’s third studio album, a soulful blend of R&B, pop, and indie, reflecting Emily King’s move to upstate New York in search of space and inspiration. The album’s visual direction embraces minimalism, mirroring this shift.
A defining element is the muted pink hue (personally chosen by Emily) that runs throughout the artwork. Elegant and refined, the visuals remain understated, except for her name logo, which was hand-lettered and vectorized to add a dynamic, personal touch.
Additional Credits:
• Photography by Bao Ngo
Featured Video Clip:
• Emily King "Good Friend" Live from Central Park Summerstage
