Calliope's Cocoon

Calliope’s Cocoon is a nonprofit organization dedicated to destigmatizing recovery and promoting healing through art therapy, particularly poetry, and community-building. Rooted in a holistic approach, their mission emphasizes creativity, empowerment, and connection.

The visual identity was designed to be welcoming and symbolic. The logo features a simplified butterfly enclosed within a slightly oblong circle, representing both transformation and the protective space of a cocoon. A serif wordmark complements the butterfly through shared angles and evokes warmth and approachability. A sans serif typeface was chosen for secondary use to emphasize creative writing and maintain legibility. The color palette, inspired by National Recovery Month, includes purples, indigos, turquoise, and mint to reinforce the ideas of comfort, creativity, and healing.