Softee "Natural"

Natural is Softee’s second full-length album, a lush exploration of self-expression and emotionally charged storytelling. Blending elements of ’90s R&B, electronic music, and disco, the album delivers a dynamic, immersive (and seriously addictive) pop experience.

Softee had a clear vision for the album’s aesthetic, and we worked closely to bring it to life. The design draws inspiration from the Baroque period, influencing the photography, fashion, and typography. The color palette reflects the rich, dramatic tones of Baroque paintings. A key feature of the LP and CD packaging is the back cover, inspired by vintage LP jackets where credits and details appeared over a plain background. While the front and back covers contrast visually, cohesive typography, color, and logos unify the design. The Softee logo, with its sharp, narrow letterforms, creates contrast against the title logo, reinforcing the album’s bold, distinctive aesthetic.

Additional Credits:

• Creative direction by Machel Ross

• Photography by Meghan Marshall

• Set design by Claire Van Every

• Styling by Sekai Abení

• Hair and Makeup by Sarah Plata

Featured Video Clip:

• Softee - Come Home (Official Video)