Pipe Dreams Original
Pipe Dreams Original (or simply Pipe Dreams) is a streetwear brand. The brand's mission is to encourage and motivate their wearers to achieve their dreams. To follow through with this concept, I designed the logo as a thought bubble with an "x" to represent your dream. The logo's custom typeface continues the theme with its filled-in bubble-like letter forms. This typeface became the blueprint for the lighter weight versions that were used to make the "God Level" tagline designs in addition to other corresponding type.