Pom Pom Squad "Death of a Cheerleader"
Industry
Music
Client
City Slang
Service
Branding, Cover Art, Packaging, Merch
Year
Year
2021
Industry
Music
Client
City Slang
Service
Branding, Cover Art, Packaging, Merch
Year
2021




OVERVIEW
Pom Pom Squad’s debut album, Death of a Cheerleader, channels ’90s nostalgia by blending punk, grunge, and indie rock with a dark yet playful edge. The album explores themes of identity and heartbreak through raw, expressive vocals and rebellious energy.
Guided by lead singer Mia Berrin’s artistic vision, the visual identity echos this contrast of sweetness and unease. Grainy textures and slightly distorted details visually convey the album’s emotional tension, while gooey, irregular typography (where no letter looks exactly the same) plays into the off-beat feel. Soft heart shapes and a bold red-and-pink palette tie everything together, balancing the gritty with the pretty for an eye-catching and cohesive look.
Additional Credits:
Album Cover and Back Cover photos by Sammy Ray
Album Insert photos by Camelia Azar
Featured Video Clips:
Pom Pom Squad’s debut album, Death of a Cheerleader, blends punk, grunge, and indie rock with a dark yet playful edge, exploring identity and heartbreak through raw, expressive vocals.
Visually, the design reflects this contrast. Grainy textures and distorted details heighten the album’s emotional tension, while gooey, irregular typography enhances the offbeat feel. Soft heart shapes and a bold red-and-pink palette balance the gritty with the pretty for an eye-catching, cohesive look.
Additional Credits:
• Album Cover and Back Cover photos by Sammy Ray
• Album Insert photos by Camelia Azar
Featured Video Clips:
• Tiny Desk Meets SXSW: Pom Pom Squad
• Pom Pom Squad - Head Cheerleader (Official Video)























































































